Wednesday, December 7, 2011

The Power of Social Networks and Consumer Feedback

Can I say that I would have jumped on this story prior to my daughter being born? Maybe.

Regardless, this story from NPR is an example of the positive power of social networks. A mother was so annoyed/appalled by a t-shirt being sold at JC Penny that said, "I'm to pretty to do homework, so my brother has to d it for me," that she started an online petition which sent an email to JC Penny's media department and CEO with each signature. It worked. In ten hours the t-shirt was pulled.

Check it out: Moms and Social Network Power

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